River Lions Announce Partnership with Lazuli Vodka
St. Catharines, ON – The Niagara River Lions and Lazuli Vodka today announced a partnership naming the premium Canadian vodka company as the official vodka of the Niagara River Lions of the Canadian Elite Basketball League (CEBL). Known for its exceptional quality and smooth taste, Lazuli will be the exclusive vodka served inside the Meridian Centre at all 2023 home games.
The partnership between the River Lions and Lazuli signifies a unique fusion of two brands that share a common goal of delivering unparalleled experiences and connecting fans in innovative ways.
“We are thrilled to offer a unique experience for River Lions fans thanks to Lazuli Vodka,” said Matthew Johnston, Vice President of Business Development. “The team at Lazuli Vodka always keeps the client top of mind, and this aligns with the River Lions goals of enhancing the fan experience as best we can.”
As part of the collaboration, Lazuli Vodka and the Niagara River Lions have launched an exciting contest where fans can submit their own cocktail recipe and unique name, with the winning concoction being available for purchase during all home games, served in a specialty River Lions commemorative cup. This contest aims to foster creativity and participation within the fan community, allowing supporters to leave their mark on the game-day experience.
“We are honored to partner with the Niagara River Lions, uniting our brand with the local sports community,” said Franco and Frank Lo Greco, founders of Lapis Lazuli Vodka. “The thrill of this collaboration energizes us as we embrace the power of teamwork and the pursuit of excellence. Together, we'll create unforgettable experiences, merging the dynamic spirit of sports with the timeless elegance of Lapis Lazuli Vodka.”
Lazuli Vodka will serve as the sponsor of the highly anticipated River Lions season ticket holder event. This exclusive gathering will provide season ticket holders with the opportunity to sample Lazuli Vodka and appreciate the taste firsthand. Ticket holders will have the chance to interact with Lazuli representatives and gain insights into the brand’s history.
Both the Niagara River Lions and Lazuli Vodka are enthusiastic about this partnership, which promises to elevate the game-day experience for fans. The collaboration aligns the values of both organizations, including a commitment to excellence, innovation, and creating extraordinary moments for their respective audiences.
The Niagara River Lions are one of the original six teams of the CEBL. Playing out of Meridian Centre in downtown St. Catharines, the River Lions represent the twelve municipalities of the Niagara Region while living up to the River Lions moniker of pride and strength of community. Visit www.riverlions.ca for additional details.
About Lazuli Vodka
Frank and Franco Lo Greco, the founders of Lapis Lazuli Vodka, were born and raised in Toronto, Canada. Growing up in an Italian household where food and wine were an integral part of daily life, they developed a deep appreciation for the finer things in life from an early age. Today, Lapis Lazuli Vodka is recognized as one of the finest spirits in Canada, thanks in large part to the Italian-inspired upbringing and dedication to quality that has driven Frank and Franco since childhood.
Lazuli Vodka is also available at the following locations in St. Catharines:
- Big Marcos, St. Catharines
- Coppola's Ristorante, St. Catharines
- Grazie Cafe, St. Catharines
- Level Night Club, St. Catharines
- The Course and Clubhouse, St. Catharines
- The Mansion House, St. Catharines
- Twenty Restaurant, St. Catharines
River Lions Media Contact:
Michelle Biskup
Vice President, Operations