River Lions Unveil 10th Anniversary Logo, Rebrand, New Leadership and Celebration Plans Ahead of 2025 Season
St. Catharines, ON– The Niagara River Lions are proud to announce details for the celebration of their 10th season, marking a decade of growth, success and deep community connection in the Niagara Region. As part of his milestone, the team is unveiling a special 10th anniversary logo, a brand refresh, and revealing plans for the historic anniversary celebration.
Honoring a Decade of River Lions Basketball
The team’s new anniversary logo pays homage to the franchise’s history. It features the original uniform font from the 2015 inaugural season along with a blue wave element, a nod to the team’s first logo before joining the
Canadian Elite Basketball League (CEBL) in 2018. The anniversary logo will be featured throughout the 2025 season, including as a patch on player uniforms, at center court, and across all marketing materials.
A Bold New Look for the Future
In addition to the anniversary logo, the River Lions are officially transitioning their team colors from navy and lime green to black and lime green. This change, which subtly began in 2024, will continue to be integrated across all team branding, marking the beginning of a new era for the franchise. Black symbolizes strength, resilience, and dominance, while lime green represents energy, passion, and relentless drive—traits that define the River Lions both on and off the court.
#RunItBack – A New Rally Cry
After winning the 2024 CEBL Championship, the River Lions are retiring the hashtag #TheHunt, signifying the completion of their championship pursuit. Moving forward, the River Lions will embrace a new mantra: #RunItBack, reflecting the team’s focus on defending their championship title in 2025 and solidifying their place as one of the league's top teams.
10th Anniversary Celebration Night – June 13, 2025
The River Lions will host a special 10th anniversary celebration night on June 13th, to honour the team's rich history where the organization will welcome back alumni, former staff, coaches, interns and volunteers for a weekend of festivities, highlighted by the championship ring ceremony and banner raising to commemorate the 2024 championship victory.
Details on events including an alumni game and breakfast will be revealed at a later date, promising a weekend full of memorable moments for the River Lions family.
A New Era of Leadership
The 2025 season also marks a leadership transition as Michelle Biskup steps into the role of President of the Niagara River Lions. Michelle has been an integral part of the organization since 2016, growing alongside the team and shaping its success both on and off the court. Most recently serving as Vice President of Operations, she has gained experience in nearly every facet of the business. providing to be a dynamic leader and key figure in the team’s evolution. Her impact extends beyond the River Lions, as she was a valuable resource during the inception of the CEBL, helping establish some of the league’s operational framework.
Originally from Burlington, Michelle has called the Niagara Region home for over a decade. Her leadership and contributions to the local business community have been recognized with multiple accolades, including being named a Business Link Top 40 Under 40 recipient in 2021 and a Women in Business Young Professional Finalist by the Greater Niagara Chamber of Commerce in 2018.
As President of the Niagara River Lions, Michelle now oversees all aspects of the organization, including basketball and business operations, partnerships, and community initiatives. With her strategic vision and unwavering commitment to the franchise, she is set to lead the River Lions into their next decade of success.
I'm incredibly excited to take on the role of President of the Niagara River Lions. Having been part of this organization for the past 10 years, I've seen firsthand how much we've grown, and I know there's still so much potential ahead,” said Biskup. “My goal is to continue building a strong, sustainable franchise that not only delivers an elite basketball experience but also makes a lasting impact in our community. I want to ensure that our fans, partners, and players feel proud to be part of the River Lions family. This anniversary is a chance to celebrate our history while looking ahead to an exciting future. We can’t wait to share this season with our fans, partners, and alumni.”
The River Lions’ 10th anniversary season tips off May 16, and with a championship to defend, a bold new brand identity, renewed sense of purpose, and leadership, the best is yet to come.

The Niagara River Lions are one of the original six teams of the CEBL. Playing out of Meridian Centre in downtown St. Catharines, the River Lions represent the twelve municipalities of the Niagara Region while living up to the River Lions moniker of pride and strength of community. Season tickets, voucher packs, group tickets and single game tickets are on sale now. Visit www.riverlions.ca/tickets for more information.
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