River Lions Partner With Canadian Tire St. Catharines

A System Administrator • January 26, 2021
St. Catharines, Ontario - Jumpstart Canadian Tire St. Catharines has partnered with the Niagara River Lions of the Canadian Elite Basketball League (CEBL). With this partnership, Jumpstart Canadian Tire will be the presenting sponsor for one of the River Lions home games during the 2021 season.

“Canadian Tire and Jumpstart are proud to partner with the River Lions organization. Jumpstart strives to help local youth take part in sports and the River Lions have helped make this happen and support the Jumpstart charity,” said Wade Robillard, General Manager, Canadian Tire St. Catharines.

The River Lions Director of Partnerships and Sales, Chris Langdon states, “We are proud to share that Jumpstart Canadian Tire St. Catharines has agreed to renew their partnership as a presenting partner for a River Lions home game in 2021. Similar to our inaugural season, with this game we hope that we will be able to work together to create a promotion to collect donations, with all proceeds given directly back to Jumpstart. This is a great initiative, and we are thrilled to be able to offer this to our fans and community again in 2021 thanks to Canadian Tire St. Catharines.”

The Niagara River Lions are one of the original six teams of the CEBL. Playing out of Meridian Centre in downtown St. Catharines, the River Lions represent the twelve municipalities of the Niagara Region while living up to the River Lions moniker of pride and strength of community. Visit www.riverlions.ca for additional details.

About Canadian Tire Jumpstart – Launched in 2005, Canadian Tire’s Jumpstart charity has a mission to remove financial and accessibility barriers to sport participation for children. They work towards a more inclusive sports industry in Canada, where all kids can access and participate in sports. With a selection of different programs and grants, Jumpstart is committed to helping kids achieve their sporting dreams. Visit jumpstart.canadiantire.ca for more.

Jumpstart Canadian Tire St. Catharines Media Contact:
Wade Robillard, General Manager
gmctc90@bellnet.ca

River Lions Media Contact:
Michelle Biskup, Vice President, Operations
mbiskup@riverlions.ca

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